You can find large amount of apps available on the market now for young people looking for love: Tinder, Bumble, and OkCupid, to mention a couple of. Though their rationales vary—Tinder and Bumble are both in regards to the swipe, but on Bumble, women make the very first move, along with OkCupid it is possible to get a grip on exactly how much information you reveal up front—they all have at least one part of typical: Possible mates judge the other person based on appearance.

But Willow, a brand new software striking the App shop on Wednesday, is looking for an approach that is different. Instead of swiping left or right in line with the first selfie the truth is, you’re prompted to answer a couple of three questions—written by users—that are made to spark up a discussion. What’s more, users decide when if they would like to share pictures along with other users; to start with, the answers to those questions are typical future times see.

The app’s founder Michael Bruch states Willow places the “social” back in social media marketing. Bruch, now 24, had been fresh away from New York University as he established the application year that is last. He claims he had been looking to fill a void he noticed when utilizing apps that are dating centered on swipes as opposed to everything you like.

“You can match with a lot of individuals until you start talking to them,” Bruch tells TIME that you think are good looking but you don’t really know much about them. “If I’m going to pay time with some body i wish to know me. that individuals have actually one thing to talk about–that’s what’s crucial to”

Bruch is hoping that same interest in conversation is very important to many other teenagers aswell. Up to now, Willow has gained some traction. Over 100,000 users downloaded the beta form of the application that launched in August, giving on average three communications per day.

What’s more, folks are utilizing it for over simply finding love. “It’s be much more about social development than strictly dating,” Bruch says. You can, and you may additionally utilize it to spark up an intimate discussion with some body that is not as much as 30 kilometers away.“If you want to log on to an have actually a casual conversation about video clip games”

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The form of the software full review of victoriahearts at victoria-hearts.net released Wednesday also contains a “Discover” feature that can help users search what’s trending and better examine concerns they’d be enthusiastic about responding to.

It’s an interesting approach offered the sensed shallow nature of today’s millennials—the Me Generation, as TIME’s Joel Stein pronounced in 2013. Today’s dating apps appear to feed to their internal narcissists. And it also’s much easier to turn somebody down based on just their face as opposed to once you’ve started up a discussion. To observe how users reacted to profiles without photos, OkCupid one of the biggest online dating sites, hid profile pictures temporarily in January of 2013 dubbing it “Blind Date time.” They discovered that their users had been greatly predisposed to answer very first communications through that time, however the moment the pictures had been turned straight straight back on, conversations ended–like they’d “turned on the bright lights in the club at midnight,” wrote one Chris Rudder, among the site’s founders.

Some millennials are finding that the pressure of putting your face out there for the public to judge can be intimidating—and in some instances, dangerous despite that somewhat depressing result. Just one single glimpse during the jerky messages posted to your Instagram account Bye Felipe (which aggregates negative messages ladies get online) provides an excellent feeling of exactly how annoying it may be for most people, but particularly for females, wanting to navigate for the reason that artistic area. Individuals is aggressive, fetishizing, and downright cruel.

Apps like Bumble look for to simply help ladies circumvent that by putting the charged power of striking up discussion in entirely within their fingers. But Willow desires to replace the focus totally, through the method somebody appears from what his / her passions are. “If your photo just isn’t being blasted on the market, the quantity of harassment and messages you’re likely to get off the break will likely be reduced,” Bruch claims.

The app’s mission sounds like a cheesy line from a rom-com: a hapless sap whining that they wish someone would take interest in their thoughts and not their looks on its surface. But, Bruch and Willow’s other founders are hoping this has carved a spot on the list of wide variety apps that cater to the millennial life that is generation’s.